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Lessons in Travel that April’s Travel Reinforced with Special Emphasis on Remembering that there are Bugs in the Rainforest.

Sean Hornbeck
Thursday, April 25, 2024

Lessons in Travel that April’s Travel Reinforced with Special Emphasis on Remembering that there are Bugs in the Rainforest.

As a travel agent and tour operator, we have the privilege of helping people turn their travel dreams into reality. Along the way, we have learned valuable lessons that extend far beyond booking flights and hotels. From navigating unforeseen challenges to fostering meaningful connections with travelers, here are some of the most profound lessons we’ve learned on this exhilarating journey.

The Power of Personalization aka Did you Know the Rainforest has Bugs?

rainforest bug

 No  two travelers are alike, and understanding their unique preferences, interests, and needs is essential for creating tailored experiences. Whether it's recommending off-the-beaten-path destinations, arranging special accommodations, or curating custom itineraries, personalization ensures that each journey is unforgettable and truly one-of-a-kind.

Rainforest

That’s why it is so important to listen to the client and ask questions.  Oftentimes, prospective clients will simply email and say, “you tell me, you’re the agent.  Tell me the best deal.”  As a rule, we don’t entertain this.  There is no best deal.  There is a best deal for you in light of what it is you want to experience.  We need to match your goals, wants, and needs with the correct supplier and help select the right experience for you, your family, and your budget.

As a tour operator and travel agent, part of what we do is travel ourselves to constantly find new suppliers, local receptives, local companies to help facilitate things for our clients and more.  So, while traveling, I had received an incredible recommendation regarding a potential new local supplier, and decided I would try them out.  I informed the company that (1) I had done several tours in the area; (2) had already gone to the incredible aviary in the area and did not want to go back as I understood what was available there; (3) that my client’s for whom I was prospecting wanted a five-star luxury travel experience, would love to see the rainforest, but would prefer for several reasons to see it from an aerial tram.   I asked the travel supplier to take me out where they would take the specific client I had in mind.  Again, this travel supplier came incredibly well recommended. 

Included in my list of reasons for my request were the following:  (1) I knew there was a champagne tram tour experience with private guide; (2) the experience ended with a specialty restaurant in an area teaming with wildlife by an award winning chef who sourced only local ingredients and cuisine; and (3) one of the travelers has had recent knee surgery, but really wanted to be able to get an overview of the area.  

boat on panama canal

I made it clear that these particular clients would  not be interested in any extended hiking due to physical limitations, that seeing the unique bugs were not of interest, and that, again, the local feathered friends would not be particularly captivating as they had already been to the aviary and the bird tower in the rainforest.

Ultimately, the office provided me with an itinerary that contained many unique experiences on which we agreed.  This was to be a luxury five star travel experience.  

Upon meeting the guide, I immediately confirmed the itinerary.  Our local operator looked confused. So, on the first stop he takes us on a two hour hike, to see the bird tower, where he proceeds to constantly point out insects.  A few minutes into it, I reiterated what the itinerary agreed upon contained.  The local operator  and guide agreed that was the itinerary and that we were getting to it.  After the third time he stopped to show us bugs, I immediately told him not to worry, I had insect repellent in my backpack and could handle the situation.  I then asked him where the restaurant and champagne tram was.   He stared at me and said he brought us sandwiches for a picnic.  Needless to say, my dear clients, you will not ever meet anyone from this company. 

I actually would have enjoyed a picnic, but that was not what was agreed. We wanted to try a specific itinerary for a specific set of clients.  The company failed to listen to me, breached its contract, and then failed to rectify it despite my repeated reminders of the agreed upon itinerary.  

Some folks, including me earlier in life or the first ten to twenty times I did this trip, would have loved the tour this person was providing; however, it was not what was agreed.  Lesson:   Every person has their own interpretation of five star treatment.  You have to ask questions, provide details, and don’t assume anything.  Here, the local operative rewrote the whole itinerary and wasted our time. That is why we personally vet all our suppliers–we want you to get the five star experience you desire, not the five star experience someone else believes is appropriate.  Rest assured, TCT Family, you will not ever deal with this supplier.  

Building Trust Through Transparency aka Do What You Say

In an industry inundated with options, building trust is paramount. Transparency is key to fostering trustful relationships with clients. Whether it's providing honest advice, disclosing all fees upfront, or offering clear communication throughout the booking process, transparency builds confidence and instills peace of mind, essential for a positive travel experience.

Likewise, many folks will call in an attempt to utilize our knowledge and expertise only to try and recreate the wheel as they believe they can then get it “cheaper” directly.  They don’t realize they didn’t get the same deal.  Our office maintains a best price guarantee on our travel packages.  However, when comparing travel package pricing, you need to make sure you are comparing the same pricing.  For example, one cruise line offers more than 12 different balcony cabins.  Each has a slight price difference. Before you assume you found something “better,” ask.  Your advisor may have found you the best value with a much, much better room, than the one you found “cheaper,” which may come with less and may end up being a limited view.

When we price things, we believe in pricing the entire trip, inclusive of all fees.  We don’t tell you the price is $x per person and then later explain that there are other taxes and fees.  We believe in whole trip pricing. It eliminates issues down the road.

Adaptability in the Face of Change aka Learn to Adjust as Things Will Go Awry

The travel industry is notoriously unpredictable, with factors like weather disruptions, flight cancellations, and travel restrictions constantly changing plans. Learning to adapt quickly and find creative solutions is crucial for navigating these challenges. Whether it's rearranging itineraries, rebooking flights, or providing timely updates, adaptability ensures that travelers feel supported and cared for, even in the midst of uncertainty. 

weather disruptions

Empathy and Understanding Is Paramount

Behind every travel booking is a person with their own hopes, fears, and aspirations. Empathy and understanding are essential for connecting with travelers on a deeper level and providing personalized assistance. Whether it's empathizing with nervous first-time flyers, accommodating last-minute changes, or offering support during unexpected emergencies, empathy fosters trust and loyalty, turning clients into lifelong friends.

Continuous Learning and Growth

The travel industry is constantly evolving, with new destinations, technologies, and trends shaping the way we explore the world. Embracing a mindset of continuous learning and growth is essential for staying ahead of the curve. Whether it's staying updated on the latest travel regulations, mastering new booking platforms, or expanding cultural knowledge, investing in self-improvement ensures that I can provide the best possible service to my clients.

Celebrating the Journey, Not Just the Destination

In the hustle and bustle of travel planning, it's easy to get caught up in logistics and itineraries. However, we’ve learned that the journey itself is just as important as the destination. Whether it's sharing travel tips, reminiscing about past adventures, or hearing about the transformative experiences of my clients, celebrating the journey reminds us of the profound impact that travel has on all of our lives.

Working as a travel agent and tour operator has been an incredibly rewarding journey filled with valuable lessons and unforgettable experiences. From the power of personalization to the importance of empathy and understanding, each lesson has shaped me into a better agent and a better person. As we continue to navigate the travel world with our clients, we carry these lessons with us, grateful for the opportunity to help others explore the wonders of our planet.

About the Author

Sean Hornbeck

With over 20 years working in travel and tourism in various capacities, Sean travels the globe constantly looking for unique once in a lifetime experiences and experiences that remind us of the joy of life.

Join Sean in his travels as he shares insightful tales and connects with diverse communities worldwide.

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